Apple in 2019: Mid-range Competitor and Media Company
The most important announcement today is not the new tech, but the $699 iPhone. While not an Apple fan, I follow the company as a tech enthusiast. The new tech, though incremental, is still no slouch. But, in a more shocking move, Apple seems to be positioning themselves in the mid-range market, aside from the usual premium flagship space. Even the iPad is competitively priced at $349. I see this a a mad dash for a wider customer base. How is that so? Apple seems to be moving away from just being a tech company into a wider lifestyle brand that encompasses more of your life. Evidence to this is the announcement of Apple TV - a Netflix and Amazon Prime competitor. Amazon is doing pretty well as a brand with its hands in many spaces. And Apple wants a piece of that action. More iPads and iPhones means more eyeballs on Apple Original shows. I'm positive that in no time, they'll be creeping into other spaces further capturing more value from their hardware user base. But...